Category Archives: Digital Ads

Video Ad “Breathe” App

This is a video advertisement for the mobile app, “Breathe”. The video features a juxtaposition of loud sounds and monochromatic, bold text with soft colours and sounds to emphasise the purpose of the application. The notable feature of this video is that it uses only sounds (no music), a creative choice that inspired the rest of the design. Humayra made certain visual elements, such as the app icon, using Adobe Illustrator, and the rest of the video elements were created or brought together using Adobe After Effects. This video demonstrates Humayra’s capabilities with after effects and offers clients a preview of her video work.

Instagram Story “Portions”

This is an Instagram story ad for the “Portions” app, created using Adobe Illustrator. Here, Humayra has used the application to create each individual art work (the fruits, veggies, and soup elements) and has brought them together with the use of colours, spacing, and carefully placed texts. The details are kept simple, and the theme and colour scheme are consistent, giving the work a complete look. This piece demonstrates a work that is suitable for social media, which clients may be interested to see an example of if they are looking for social media content or ads of their own.